You can grow your laboratory business by retaining your current customers and by attracting new ones. Your ability to achieve either is dependent upon your ability to market and sell your products and services. Capturing and sharing high-quality photos of your work is a critical part of successfully marketing and selling your business. In this checklist, you will:

• Learn the tools you need to get started in case photography
• Understand how to operate a DSLR camera and what settings to use
• Discover ways to use your photos in an effective marketing strategy

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